Wal-Mart To Unveil New Logo

Wal-Mart Stores Inc. said Sunday that the company will begin replacing logos on the front of its U.S. stores with a new design beginning this fall. Wal-Mart spokesman Kevin Gardner said the change would reflect changes customers already have seen in some store signs and advertisements.

“This logo update is simply a reflection of the refreshed image of our stores and our renewed sense of purpose of helping people save money so they can live better,” Gardner said in a written statement.

Gardner said he had no other information about the change. The Wall Street Journal reported Saturday that the new look would include eliminating the hyphen in the company’s name, now shown as a star at its more than 3,600 U.S. stores.

The new logo would show company’s name in white letters on an orange background, followed by a small starburst, the Journal reported, based on an artist’s rendering filed with planning officials in Memphis.

The revamped logo comes as Wal-Mart continues to tweak its image after facing criticism from union-led groups and local communities across the nation opposed to big-box store developments.

Vintage Car Logos

While browsing the web, I came across with this album of vintage car logos and emblems. It is great to see how the typography is being handled and the different styles. Hope you enjoy them. See album here

How To Find a Type For Your Logo Design

Here are some steps to  help you choose the right typeface or font for your design:

1. Gather the largest library of available typefaces that you can have access.
2. Consider what your brand needs to communicate and identify the brand’s fundamental atributes.
3. Match your typefaces and select the few that communicates the same brand attributes.
4. Do type studies by examining how the type works with the letterforms of the brand name. Examine the interaction of the letters and   how it  looks, scalability and most of all, readability.
5. Consider adapting a particular typeface to match your brand needs and give uniqueness to your client’s brand.
6. Find a complementary typeface (if needed) that works as a secondary typeface with the primary one.
7. Review your choices and  get some opinions. Show your choices to some of your peers to get some feedback and to test if they see the same atributres that you are trying to portray.
8. Integrate your choices with your logo concepts and create mock ups to present to your client.

[Sponsored by:  Studio Grafiko]

WOLDA Logo Competition Extends Deadline for Logo Submissions

The international logo-design competition Wolda has announced a deadline extension; graphic designers now have until May 28 (next Wednesday) to submit their logos  The prestigious competition invites entries from across the globe to be judged by a three-tier process, foinclusion in the Wolda 2008 annual.

The competition has no cash prizes, but aims to be a crucial means of achieving recognition in the design community. A parallel competition, Wolda Talent, recognizes student talent.

For entry fees, rules and other information see the Web site.

Baby Car Logos

As a clever way to advertise a a line of miniature replica carsa, and advertising agency in Brasil developed aby versions or mini versions  of the most important and recognizable  car brands to use in their ads.  I personally think they are hilarious but very clever in the agency part.