Why logo design does not cost $5.00
Just Creative Design published a great article that most of freelance or professional designers can relate to. It explains in detail what is a difference when companies treat logo design as a commodity instead of a reflection of their brand aspirations or investment in their first impression. The article is very straight forward and resumes the logo design process.
They also made a experiment to prove the point of what happens when companies don’t want to in vest in a well design logo.
Recent Work: Restaurant Development Group
Recently created this logo for Restaurant development Group. A hospitality and restaurant consulting firm in the Tampa Bay area. They were looking for a design that was simple but very professional. They wanted to be play of the three letters (RDG). My design was inspired by a paper clip that I was observing on my desk and wanted to be metaphor for what the company does in their field. You can see other logo designs of mine at: StudioGrafiko.com
Studio Grafiko was established in 2005 is a creative consulting firm that specializes in branding, graphic design, illustration, web design, and web site analysis and search engine optimization for business.
The Stories Behind The Top 20 Most Famous Car Logos
Autolemming post an interesting article about the story behind many famous car company logos and the symbolism of their shapes and colors. You will be really surprised of the thinking that went behind some of these designs. Read full article here.
Too Many Similarities
Many time designers go through the research process, brainstorming, sketches, concepts and their final product is very similar to something that is already available in the market. This creates confusion and takes away the impact or success of the logo. As a designer, I have to mention that many talented artists are doing the same job and going through the same design process. As this post mentions, we are even exposed to same inspiration and influences.
In a very competitive world, like the one that we live today, you need to take the time to do some secondary research and make sure that your work is still unique or at least will be able to stand out and minimize the chances of being lost in the market
Here is a compilation of several logos that look too similar. It is surprising to see these well established brands and see so many similarities on their designs.
MillerCoors New Image
Michael Beiruit led the Pentagram team that developed the new image of the merger. the new image is simple and very modern and simple. If you visit their new website you can see how this simple, clean and modern approach is translated to their materials.
“The new MillerCoors symbol, based on a view of a glass of beer from above, is at once neutral enough to combine with the rich heritage of the existing brands, forward-looking, and unequivocally about beer.”- Pentagram
