Why logo design does not cost $5.00

Just Creative Design published a great article that most of freelance or professional designers can relate to. It explains in detail what is a difference when companies treat logo design as a commodity instead of a reflection of their brand aspirations or investment in their first impression. The article is very straight forward and resumes the logo design process.

They also made a experiment to prove the point of what happens when companies don’t want to in vest in a well design logo.