Too Many Similarities

Many time designers go through the research process, brainstorming, sketches, concepts and their final product is very similar to something that is already available in the market. This creates confusion and takes away the impact or success of the logo. As a designer, I have to mention that many talented artists are doing the same job and going through the same design process. As this post mentions, we are even exposed to same inspiration and influences.

In a very competitive world, like the one that we live today, you need to take the time to do some secondary research and make sure that your work is still unique or at least will be able to stand out and minimize the chances of being lost in the market

Here is a compilation of several logos that look too similar. It is surprising to see these well established brands and see so many similarities on their designs.