Drawing Interest With Illustrations

Line drawings, cartoons and other illustrations can often break through the clutter of a magazine, whose editorial and advertising environment is typically dominated by photography.

Illustrations are often visually dynamic and dramatic, and can sometimes tell an advertiser’s story better than a photograph possibly could. Like a photograph, an illustration must be well matched to the headline, and it should be relevant to the advertiser’s story…

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[Source: B to B Magazine]