MillerCoors New Image

Michael Beiruit led the Pentagram team that developed the new image of the merger.  the new image is simple and very modern and simple. If you visit their new website you can see how this simple, clean and modern approach is translated  to their materials.

“The new MillerCoors symbol, based on a view of a glass of beer from above, is at once neutral enough to combine with the rich heritage of the existing brands, forward-looking, and unequivocally about beer.”- Pentagram