Apple Goes After the “Big Apple”

GREENYC, Mayor Bloomberg’s recycling campaign to make this busy city a lot cleaner, healthier and more sustainable, is represented by an apple shaped like the infinity symbol with a single leaf and a stem. This effort has triggered action by Apple considering that the city initiative logo attempted to the the integrity and uniqueness of the Apple logo.

The Tech Herald reported that Apple wants to monopolize this insignia so it filed a trademark infringement lawsuit with U.S. Patent and Trademark Office arguing it is too similar with its infamous emblem and as a result will lead to “consumer confusion resulting in damage and injury”. Moreover, this logo might hurt the distinctiveness of Apple logo.

By seeing both logos you can not see real similarities on the city logo against the Apple trademark. The only thing you can say is the simple fact that they both used the same fruit for inspiration.. Is this means that Apple will go after anybody to use apples in their logos?

Both parties are no stranger to trademark infringement. Apple had a trademark battle against the Beatles for decades while the government of New York recently accused the Brisbane City Council of copying its “I Love NY” logo.