Yael Naim Climbs To The Top Thanks to Mac Ad

Here is to the power of advertising and branding association.

The latest Apple commercial features an ultra-thin laptop and a fresh hit song, “New Soul.” Steve Jobs hand-picked the song for the launch of the new MacBook. “New Soul” is from Israeli singer/songwriter Yael Naim’s just-released self-titled album, and the song has jumped to the top of the Billboard charts, making Naim the first Israeli solo artist to have a Top 10 hit in the U.S.

Naim says that she was surprised to see how the song was used in the ad, but thought it was fitting for it to be used in a computer commercial.