Grafiko

Food For Creative Thought: Quote of the week

Posted in Food For Thought by Grafiko on November 7, 2008

“The creative process is a process of surrender, not control.”
Julia Cameron

Design Quickie: Don’t Trust Your Eyes

Posted in Design Quickies, Graphic Design by Grafiko on November 6, 2008

I am just browsing a national retailer shopper and can easily notice that their background boxes are not aligned properly. You can easily tell that he tried to estimate it on its own.

When it comes to aligning elements on a project, don’t trust your eyes. All major design and photo editing software have align tools that make your work easier and more professional. In most cases, it is even faster to select the elements and clicking the proper alignment button that using rulers or taking the time to estimate it on your own. Always try to work smarter.

Food For Creative Thought: Quote of the week

Posted in Food For Thought by Grafiko on October 18, 2008

“No idea is so outlandish that it should not be considered with a searching but at the same time steady eye. ” Winston Churchill

The Elements of Branding.

Posted in Brand Identity, Branding by Grafiko on October 16, 2008

As a great exercise to illustrate the that branding is more than a logo, Kolbrener, a branding firm in New York develop this branding elements chart. It is base on the periodic table of elements. Each element as a brief explanation on how they are part of the Branding process.

It is a very illustrative way to understand Branding and its many components.

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Food For Creative Thought: Quote of the week

Posted in Food For Thought by Grafiko on September 30, 2008

“To live a creative life, we must lose our fear of being wrong.”
Joseph Chilton Pearce